Marketing automation is defined as using digital technology and software to automate and streamline various marketing-related tasks. Marketing automation can help improve organizational efficiency and long-term profitability.
Furthermore, marketing automation is essential for non-profits due to the low amount of financial resources and many marketing-related business processes.
Therefore, marketing automation can be highly beneficial for non-profit organizations. Studies have shown that 78% of successful marketers say that marketing automation is most responsible for improving revenue.