CRM systems store a trove of sensitive customer information, hence the need for compliance, security, and privacy to be incorporated by design.
Customer relationship management (CRM) platforms hold a wealth of sensitive and valuable customer information. Should that information end up in the wrong hands due to a data breach or leak, it could spell disaster for the organization, not to mention hefty fines in cases involving compliance failures.
In today’s digital world, every organization needs to take a proactive stance when it comes to privacy, security, and compliance. These factors should be hard-baked into any software your business uses, particularly mission-critical solutions like CRM. With regulations like Europe’s GDPR and California’s CCPA now in force, it’s more important than ever to ensure that the correct information governance routines are in place to safeguard customer data.
Thankfully, implementing the right CRM software can help you on your compliance journey by introducing security and privacy by design and default. An enterprise-grade CRM platform will provide the technical controls needed to satisfy the requirements of laws like GDPR and CCPA and, in doing so, simplify and, to a large extent, automate compliance routines. A fully modular, low-code, and open-source solution goes even further by giving you unprecedented freedom over how you govern your data.
In this blog, we’ll look at some of the functions and features a CRM should have to make that possible: