Welcome to the evolving terrain of business dynamics, where cultivating enduring relationships with customers stands as a cornerstone for sustained triumph. In this article, we unveil a seamless blend of artificial intelligence and no-code development to craft a Customer Relationship Management (CRM) App. Explore key features, user benefits, and a step-by-step guide for building a powerful CRM solution tailored to diverse business needs.
What is Golang?
Golang, also known simply as Go, is a popular open-source programming language created by Google with the help of numerous contributors from the open-source community. Golang was created to run huge applications and is desinged for large production systems with the aim of making it as easy as possible to build simple, reliable, and efficient software.
Google uses Golang to build and manage much of its application infrastructure. Salesforce also uses Golang for its Einstein Analytics tool, which visualizes all activities in your Salesforce environment, giving you insight into the information of users add to CRM such as accounts, contacts, campaigns, and so on.
A low-code CRM platform allows for rapid digitization and innovation and greater cost savings for nonprofits and NGOs.
It is a common misconception that customer relationship management (CRM) software is only of use in a business environment, which relies heavily on the connections it maintains with its customers. Of course, nonprofits and NGOs don’t work with customers in the traditional sense, so the word ‘customer’ in the acronym can be misleading.
That said, NGOs do work with volunteers, who are analogous to employees, and benefactors, who are analogous to customers. Managing these relationships is broadly similar to how it is in any industry, in that success hinges on factors like personalization and having timely access to the right information. That, in essence, is what CRM is all about.
Low-code is defined as a visual approach to software and enterprise application development that enable citizen developers with little to no traditional coding experience to build powerful, high-functioning tools. Low-code can facilitate more efficient and effective development processes by providing users with graphical user interfaces, drag-and-drop tools, visual editors and much more.
CRM (Customer Relationship Management) platforms are now crucial for businesses across various industries. However, as businesses are expected to collect, store and analyze more data than ever before, it can be extremely complex to build and consistently improve CRM systems. Therefore, low-code development platforms can help your business build a comprehensive and holistic CRM system without significantly increasing operational costs or utilizing large amounts of scarce organizational resources.
Low-code development can enable your business to quickly react to changing consumer demands and market expectations, ensure uncompromised security and encryption, integrate business data across various systems and much more. Research indicates that 84% of enterprises have turned to low-code development to reduce strain on their IT departments as well as to facilitate faster digital transformation. Therefore, utilizing low-code development platforms to build your business’s CRM tools can be extremely beneficial for efficiency and productivity in the long run.
CRM systems store a trove of sensitive customer information, hence the need for compliance, security, and privacy to be incorporated by design.
Customer relationship management (CRM) platforms hold a wealth of sensitive and valuable customer information. Should that information end up in the wrong hands due to a data breach or leak, it could spell disaster for the organization, not to mention hefty fines in cases involving compliance failures.
In today’s digital world, every organization needs to take a proactive stance when it comes to privacy, security, and compliance. These factors should be hard-baked into any software your business uses, particularly mission-critical solutions like CRM. With regulations like Europe’s GDPR and California’s CCPA now in force, it’s more important than ever to ensure that the correct information governance routines are in place to safeguard customer data.
Thankfully, implementing the right CRM software can help you on your compliance journey by introducing security and privacy by design and default. An enterprise-grade CRM platform will provide the technical controls needed to satisfy the requirements of laws like GDPR and CCPA and, in doing so, simplify and, to a large extent, automate compliance routines. A fully modular, low-code, and open-source solution goes even further by giving you unprecedented freedom over how you govern your data.
In this blog, we’ll look at some of the functions and features a CRM should have to make that possible:
Growth is one of the most important aspects of creating and developing any small business. Furthermore, growth is extremely crucial for the long-term development of an organization.
Organizational growth can enable your small business to fully take advantage of all available opportunities, attract the best human resources, increase marketing communication and increase sales and overall organizational performance. There are several smart business practices that your business can undergo to facilitate and encourage organizational growth.
One of the key indicators of a successful business is its current amount of sales. Sales metrics are not only indicative of a company’s current performance but also the potential for prospective future growth. Therefore, almost any company with long-term organizational goals and objectives in terms of growth and scalability must prioritize increasing sales.
However, as targeting new customers becomes more and more difficult over time with the integration of digital technology, some businesses may not be able to utilize the same sales tactics and strategies that were once effective for their products and services. Read more
Predicting organizational results and key company behavior is one of the most crucial processes that can help businesses foster future success, scalability, and long-term growth.
Forecasting future organizational performance has a wide variety of advantages, such as helping businesses gain valuable insight, refining existing strategies, fostering self-reflection in terms of which strategies are not effective and do not align with organizational objectives, and decreasing operational costs.
Studies have shown that 67% of businesses lack a consolidated and formalized approach to forecasting. Therefore businesses must understand how to predict company behavior.
As our modern business landscape continues to shift, today’s organizations have more responsibilities and day-to-day tasks than ever before. Therefore, organized documentation and effective task management are extremely vital aspects of operating any successful organization.
However, this can be time-consuming, impractical and can ultimately lead to potentially disastrous human errors if performed manually. According to The Wall Street Journal, executive-level employees in the United States spent approximately six weeks per year retrieving misplaced information.
Therefore, it is very useful for modern businesses to take advantage of the various advantages of digital spreadsheets to organize personal and organizational data.
Your business can utilize spreadsheets to highlight important data, utilize pre-made documentation templates, sort data according to specific factors, use multiple different spreadsheets in the same file and use automatic mathematical functions to avoid the possibility of human error.
Planet Crust’s CRM Suite can help users automate workflow processes, build cloud-based centralized calendars, create customizable enterprise software, and much more.
Managing funds is an extremely important aspect of achieving operational success for any business, especially small businesses with already scarce financial resources.
Furthermore, a CRM platform is a necessary tool that any business can leverage to keep track of client relationships and organizational data. Recent studies have shown that the average return on investment for CRM is $8.71 for every dollar spent.
Therefore, it is crucial for businesses to find high functioning yet affordable CRM platforms to keep track of organizational data and information. Corteza by Planet Crust is a customer relationship management software that you can self-host absolutely free of cost.