A low-code CRM platform allows for rapid digitization and innovation and greater cost savings for nonprofits and NGOs.
It is a common misconception that customer relationship management (CRM) software is only of use in a business environment, which relies heavily on the connections it maintains with its customers. Of course, nonprofits and NGOs don’t work with customers in the traditional sense, so the word ‘customer’ in the acronym can be misleading.
That said, NGOs do work with volunteers, who are analogous to employees, and benefactors, who are analogous to customers. Managing these relationships is broadly similar to how it is in any industry, in that success hinges on factors like personalization and having timely access to the right information. That, in essence, is what CRM is all about.