Building Stronger Relationships: Crafting a No-Code CRM App with AI Technology

Welcome to the evolving terrain of business dynamics, where cultivating enduring relationships with customers stands as a cornerstone for sustained triumph. In this article, we unveil a seamless blend of artificial intelligence and no-code development to craft a Customer Relationship Management (CRM) App. Explore key features, user benefits, and a step-by-step guide for building a powerful CRM solution tailored to diverse business needs.

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Why you want your open-source CRM to be written in Golang

What is Golang?

Golang, also known simply as Go, is a popular open-source programming language created by Google with the help of numerous contributors from the open-source community. Golang was created to run huge applications and is desinged for large production systems with the aim of making it as easy as possible to build simple, reliable, and efficient software.

Google uses Golang to build and manage much of its application infrastructure. Salesforce also uses Golang for its Einstein Analytics tool, which visualizes all activities in your Salesforce environment, giving you insight into the information of users add to CRM such as accounts, contacts, campaigns, and so on.

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Why using a low-code CRM is a game changer for nonprofit organizations

A low-code CRM platform allows for rapid digitization and innovation and greater cost savings for nonprofits and NGOs.

It is a common misconception that customer relationship management (CRM) software is only of use in a business environment, which relies heavily on the connections it maintains with its customers. Of course, nonprofits and NGOs don’t work with customers in the traditional sense, so the word ‘customer’ in the acronym can be misleading.

That said, NGOs do work with volunteers, who are analogous to employees, and benefactors, who are analogous to customers. Managing these relationships is broadly similar to how it is in any industry, in that success hinges on factors like personalization and having timely access to the right information. That, in essence, is what CRM is all about.

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How To Use Low-Code To Build The CRM You Need

Low-code is defined as a visual approach to software and enterprise application development that enable citizen developers with little to no traditional coding experience to build powerful, high-functioning tools. Low-code can facilitate more efficient and effective development processes by providing users with graphical user interfaces, drag-and-drop tools, visual editors and much more.

CRM (Customer Relationship Management) platforms are now crucial for businesses across various industries. However, as businesses are expected to collect, store and analyze more data than ever before, it can be extremely complex to build and consistently improve CRM systems. Therefore, low-code development platforms can help your business build a comprehensive and holistic CRM system without significantly increasing operational costs or utilizing large amounts of scarce organizational resources.

Low-code development can enable your business to quickly react to changing consumer demands and market expectations, ensure uncompromised security and encryption, integrate business data across various systems and much more. Research indicates that 84% of enterprises have turned to low-code development to reduce strain on their IT departments as well as to facilitate faster digital transformation. Therefore, utilizing low-code development platforms to build your business’s CRM tools can be extremely beneficial for efficiency and productivity in the long run.

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Which privacy and security features does your CRM need to be compliant?

CRM systems store a trove of sensitive customer information, hence the need for compliance, security, and privacy to be incorporated by design.

Customer relationship management (CRM) platforms hold a wealth of sensitive and valuable customer information. Should that information end up in the wrong hands due to a data breach or leak, it could spell disaster for the organization, not to mention hefty fines in cases involving compliance failures.

In today’s digital world, every organization needs to take a proactive stance when it comes to privacy, security, and compliance. These factors should be hard-baked into any software your business uses, particularly mission-critical solutions like CRM. With regulations like Europe’s GDPR and California’s CCPA now in force, it’s more important than ever to ensure that the correct information governance routines are in place to safeguard customer data.

Thankfully, implementing the right CRM software can help you on your compliance journey by introducing security and privacy by design and default. An enterprise-grade CRM platform will provide the technical controls needed to satisfy the requirements of laws like GDPR and CCPA and, in doing so, simplify and, to a large extent, automate compliance routines. A fully modular, low-code, and open-source solution goes even further by giving you unprecedented freedom over how you govern your data.

In this blog, we’ll look at some of the functions and features a CRM should have to make that possible:

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How To Accelerate The Growth Of My Small Business?

Growth is one of the most important aspects of creating and developing any small business. Furthermore, growth is extremely crucial for the long-term development of an organization.

Organizational growth can enable your small business to fully take advantage of all available opportunities, attract the best human resources, increase marketing communication and increase sales and overall organizational performance. There are several smart business practices that your business can undergo to facilitate and encourage organizational growth.

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How To Speed Up Sales

One of the key indicators of a successful business is its current amount of sales. Sales metrics are not only indicative of a company’s current performance but also the potential for prospective future growth. Therefore, almost any company with long-term organizational goals and objectives in terms of growth and scalability must prioritize increasing sales.

However, as targeting new customers becomes more and more difficult over time with the integration of digital technology, some businesses may not be able to utilize the same sales tactics and strategies that were once effective for their products and services. Read more

How To Predict My Company’s Results

Predicting organizational results and key company behavior is one of the most crucial processes that can help businesses foster future success, scalability, and long-term growth.

Forecasting future organizational performance has a wide variety of advantages, such as helping businesses gain valuable insight, refining existing strategies, fostering self-reflection in terms of which strategies are not effective and do not align with organizational objectives, and decreasing operational costs.

Studies have shown that 67% of businesses lack a consolidated and formalized approach to forecasting. Therefore businesses must understand how to predict company behavior.

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Is Cloud Computing Really Safe?

Cloud computing is defined as the delivery of various technological solutions such as data storage, databases, servers, and analytics through the internet. As digital technology continues to evolve, many businesses are beginning to integrate the use of cloud computing into various business processes and functions.

Cloud computing can help businesses reduce operational software costs, facilitate cross-departmental collaboration, automatically update software, increase data accessibility and ensure that different types of software are compatible.

Although many businesses may be highly concerned about shifting towards cloud computing, studies have shown that it is extremely secure and can even help businesses implement advanced data security features. 94% of businesses stated that they experienced significant online security improvements after moving their data to the cloud.

How To Make Cloud Computing Safe?

1) Real-Time Data Monitoring

One of the most effective methods of protecting digital security and encryption is carefully monitoring usage patterns and user activity to identify deviations and digressions from normal acceptable patterns. The irregular patterns usually indicate a data breach or a vulnerable aspect of your system.

However, unless this data is monitored in real-time with minimal delays, security threats may already significantly impact the security of your digitally stored organizational data and information. However, many cloud-based solutions provide users with constant real-time data activity monitoring and identity authentication management.


2) Data Security Features

According to IBM, the estimated approximate global average cost for a data breach is $3.86 million. Therefore, before choosing a cloud-based platform, it is crucial to ensure that it contains all the required security features that your organization may need. An effective cloud solution should be equipped with activity monitoring features, authentication access modification, and encryption controls.

Planet Crust’s 100% open-source, cloud-based solutions have numerous security features and can even be privately hosted on your business’s firewall.


3) Data Backup Support

Studies have shown that 40-60% of small businesses will not reopen after a significant data loss. Therefore, modern businesses must ensure that they have adequate data backup storage at regular time intervals.

Cloud-based data backups have numerous advantages, such as saving scarce financial and organizational resources, providing comprehensive data protection in the event of a data loss, ensuring a high level of data accessibility, and facilitating scalability.


4) Monitor Authorization Access

Although cloud solutions can ensure that employees can easily access organizational data, information, and resources, many employees do not require access to certain sources of data. Therefore, it may be beneficial to carefully monitor and refine user authorization access of certain sensitive types of data to ensure that your business’s data security is protected.

Planet Crust – A Secure Cloud Destination:

Planet Crust’s open-source, low-code solutions are the perfect secure, cloud-based solutions for your business. Your business can help make its cloud computing initiatives more secure by monitoring data in real-time, taking advantage of various data security features available with cloud-based platforms, and monitoring authorization access.

Planet Crust’s CRM solutions are equipped with role-based access tools, multi-factor authentication, identity management, instant deployment features, advanced chart building tools, flexible data modeling, scalable architecture, and much more. Try a demo so that your business can take advantage of the various benefits of secure cloud computing technology.

How To Set Up E-Commerce Adapted To My Business

As digital technology continues to evolve at an exponential rate, both traditional retail organizations, as well as modern enterprises are beginning to shift towards e-commerce.

E-commerce is defined as any business or commercial transaction that is administered through the internet or o through online communication channels. Studies indicate that 95% of all purchases made will be through e-commerce by 2040.

As more and more businesses continue to increasingly implement e-commerce into their product distribution strategies, it is extremely crucial for businesses to understand how to adapt their business to e-commerce.  

How To Adapt Your Business To E-Commerce

1) Blueprint Customer Experiences

When introducing an e-commerce oriented business strategy, it is essential to ensure that customers have adequate communication channels with your organization. By designing and developing customer journeys and experiences, your business will be able to minimize potential areas of disagreement and grievances through the shift to e-commerce strategies.

73% of customers stated that customer experiences help influence and drive their purchase decisions. Therefore, it is crucial to ensure that prospective consumers have access to efficient search and navigation, customer service representatives, and order management facilities. This will not only help significantly increase customer satisfaction but will also help increase your business’s long-term profitability.


2) Leverage Metrics To Refine Organizational Objectives

Once your organization begins to shift towards utilizing of e-commerce strategies for business development, it is imperative to ensure that relevant and accurate metrics are being collected.

These metrics will not only help you closely refine existing operational processes but also develop future e-commerce strategies. Performance metrics can help your business improve customer experiences, improve existing processes, closely monitor the utilization of scarce organizational resources, and much more.

Planet Crust’s solutions are equipped with powerful and advanced data reporting tools that can help your business closely monitor performance metrics to ensure that organizational goals and objectives are being achieved.


3) Reevaluate Long-Term Strategies

E-commerce business strategies differ greatly from traditional operational processes. Therefore, your business must closely examine and reevaluate existing long-term strategies and reconstruct future growth strategies.

Therefore, when shifting towards a focused e-commerce approach, you must ensure that employees are aware of shifting priorities, continuously optimize customer experiences, establish a comprehensive plan to achieve shifting organizational goals and objectives, and understand and adapt to changing industry trends.

Planet Crust – Build Your E-Commerce Platform

Planet Crust’s open-source, low-code software is the perfect tool to help your business build an e-commerce platform that can help you blueprint customer experiences, utilize metrics to develop and refine organizational goals and objectives, reevaluate long-term strategies and undergo methodical implementation.

Planet Crust’s solutions are equipped with data-rich dashboards that can provide a 360-degree overview of organizational information, visual workflow builders, drag-and-drop editors, advanced data reporting tools, instant deployment features, cloud-ready architecture, flexible data modeling, responsive web interfaces, and much more. Try a demo so that your business can build its own secure and efficient e-commerce platform.