An Independent Software Vendor or ISV is any organization or software publisher that creates, develops, and distributes enterprise software to businesses or individual end-users through licensing agreements. An ISV company retains all intellectual property rights and ownership over its software.
Cloud-based management software is more in demand than ever before. Recent studies have shown that 50% of enterprises spend more than $1.2 million on cloud-based services annually. Specialized accounting and data migration niche software is also a major market need that ISVs continually address.
Constantly meeting these needs of the market and its trends requires full support. ISVs are expected to readily develop and distribute relevant software, and many ISV companies may not be able to churn out new products so swiftly without support from their app-building platform.