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Meet us at the Univention Summit

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We’re excited to announce we’re a sponsor of the Univention Summit, which is held on January 23 and 24 in Bremen, Germany. Together with our partner DAASI International we will presenting Crust at our stand.

What is the Univention Summit

The Univention Summit is a yearly event that attracts over 400 IT professionals from value-added resellers, cloud service providers, and software developers. They have in common that they all share interest in open-source. The venue is excellent for networking opportunities and knowledge transfer.

The organiser behind the event is Univention. Univention is the driving force behind the Univention Corporate Server (UCS). UCS provides companies with a complete solution for the administration of IT infrastructures, applications, resources and users. Soon Crust will be available on UCS via the Univention App Center, making it available to UCS users all over the world.

Lenny Horstink, the CMO of Crust, being interviewed at the Univention Summit 2019

Why should you visit the Crust stand?

  • You can meet some of the key people behind Crust. Niall McCarthy, CEO of Crust, Lenny Horstink, CMO of Crust, and Peter Gietz, CEO of DAASI International and partner of Crust, will be at the stand.
  • You can see Crust in action. A live demo will show you what Crust can mean for your company.
  • Swag 🙂 Get some Crust goodies for free!

You can drop by for a chat. Want to arrange a meeting before? Fill in the form below.

We’re looking forward to this event!











Companies are replacing Salesforce with Crust and Corteza – with use cases scaling to hundreds of thousands of users. Here’s why:

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Crust Technology strives for feature-by-feature equivalence with Salesforce. While some parts of our feature set are different (and, we believe, superiour!), the ability to migrate from even complex Salesforce implementations, and immediately realise performance, control and cost benefits, makes the Crust and Corteza platforms the more attractive choice.

Modern Code and Modern Architecture

The backend of Crust and Corteza is written in Golang, a multi-threaded processing language. Designed with performance in mind from the outset, it’s extensively used by Google to power its data centres and applications. Salesforce themselves are even recent converts to Golang.

The frontend of Crust is delivered in Vue.js, a lightweight JavaScript engine which also focuses on performance, reusable components and optimized re-rendering. The frontend should always create an outstanding experience for the users.

The majority of open-source CRM’s are written in PHP, an older, single-threaded processing, web programming language. Reaching up to the hundreds of thousands of users demanded by modern-day customer scale applications should not necessitate complex optimisation efforts on an older codebase – performance should be there by design, as it is in Crust and Corteza.

While Crust’s architecture allows it to be shipped as a “monolith” bundle for smaller sites, it can be split into microservices for larger sites, allowing components with heavier workloads to be fed and watered individually according to their processing needs.

Crust Low-Code Platform

The Crust Low-Code Platform is Crust’s answer to Salesforce Lightning, the cloud vendor’s low-code platform. It allows businesses to customise Crust CRM quickly and safely, augment its functionality or create entirely new applications (e.g. Crust Service Solution is also built with our Low-Code platform).

Intuitive, yet comprehensive in its approach, Compose delivers a “building block” method for designing and implementing your key business applications. With Corredor you can add automation scripts, increasing the efficiency of your application.

With powerful API’s Compose also enables businesses to extend safely beyond the borders of their Crust implementation and integrate with third-party systems – either within the boundaries of their firewall or outside.

User Experience (UX)

UX is crucial, but it is not always about creating unique UX. While some of our features necessitate innovation, much of our approach at Crust is driven by what businesses expect to see from their enterprise applications, especially if they’re seeking viable alternatives to solutions proposed by the likes of Salesforce and Microsoft Dynamics365.

Control

With Salesforce you are stuck to their cloud. You don’t know exactly where your sensitive business data is stored, or who has access see it. In Crust and Corteza however, you have full control over all your data. You decide where you want to store it: in the cloud of your choice, behind a firewall or as a hybrid of the two.

Cost

Not everything revolves around cost, but Salesforce prices do hurt. The full Salesforce suite can cost up to an eye-watering USD 300 per user per month and even that does not include the costs of other applications in the appexchange.

Crust and Corteza products are and always will be 100% open source and the cost of support is a fraction of that of Salesforce. Our commitment to quality is sky high and we will always chase feature equivalency with or superiority to Salesforce.

We’re Growing

Crust Technology has ambitious growth plans. We’re already the premium open-source CRM vendor for enterprise-scale deployments, but we’re aiming for outright market leadership. We’re excited about this journey. If you are too, please contact us at recruitment@crust.tech.

Crust 2019.12 brings new applications and features

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11 December 2019
Cork, Ireland

Crust Technology is excited to announce a new release of Crust, the open-source Salesforce alternative. This is a major release of Crust which includes new applications, such as Crust Service Solution, and a long list of new features and improvements.

What’s new in Crust 2019.12?

Crust Service Solution home page

 

  • New Crust CRM features:
    • Optimized CRM pages layouts
    • Improved quotes layouts
    • Updated automation scripts, so that they work with the new Crust Corredor

Optimized CRM layout

 

  • New Crust Compose (low-code platform) features:
    • Record import and exporting
    • Improved module builder, with a 2 step process helping to create pages for a new module
    • Improved layout in the page builder
    • Improved calendars that now supports multiple event feed sources, colour coding, and filtering
    • Improved reporting with new charts and chart options
    • New options for automation scripts, including:
      • New settings (including “run in the browser or Corredor”, “run asynchronously”, “run with a timeout” etc)
      • New script tester
      • Easy selection of triggers
      • Scheduler
    • PDF previews
    • Namespace selector (allowing you to quickly go from one Compose application – a namespace – to another)

Improved module builder with checks if list and record pages have been created

 

 

New options in automation scripts

 

 

Namespace selector on the left, allowing you to move quickly from one namespace to another

 

  • New Crust Enterprise Messaging features:
    • New Messaging settings:
      • Enable or disable emojis
      • Enable or disable notifications
      • Notifications template
      • Enable or disable attachments
      • Enable or disable attachments upload from the gallery and/or camera
      • Set max file size for uploads
      • Set file type whitelist
    • PDF previews
    • Improved messaging and rich text input areas with tiptap

New messaging options

 

 

PDF preview and the improved input area

 

  • Other new features:
    • Redesigned admin area with:
      • Improved layout and menu
      • Change permission settings with a click
      • Searchable and filterable lists
      • Dashboard with the current status
    • Improved login page layout
    • MinIO integration for High-Performance Object Storage. This enables Crust to use standard storage backends (list Amazon S3), data-encryption etc.
    • YAML export of CRM and Service Solution namespaces
    • New documentation site: https://docs.crust.tech

New admin area with dashboard

Bug-fixes

Over 100 issues have been solved since the last release, including enhancements and bug-fixes. The detailed list is available in the repository on Github.

Corteza Project

In June 2019, Crust Technology contributed all of its software intellectual property to the Commons Conservancy, an independent open-source foundation. In doing so, we created Corteza, “The Digital Work Platform for Humanity”. Corteza has been featured on sites like opensource.com, and the Corteza Community recently hit another milestone by growing to over 2000 individuals and companies from all over the world.

New features are added to Corteza continuously, and it often gets updated a few times a week. Crust is an enterprise product based on Corteza source code. It is stable and thoroughly tested, and major releases come out every three months.

Getting Crust

Crust is the open-source Salesforce alternative for businesses and organisations. To learn how to get Crust, or how to migrate from your current solution, please contact Crust via the contact form or via sales@crust.tech.

Online Demo

There is an online demo of Crust available at https://www.planetcrust.com/demo.

About Crust

Crust Technology Ltd, headquartered in Ireland, is the driving force behind the open-source Unified Work platform Crust, providing a flexible, self-hosted platform for your organisation to work and communicate internally while engaging with its customers, suppliers, partners and other third parties externally. Its integrated approach to identity, messaging and business logic delivers a simple-to-use yet extensible means for managing users and the applications they require every day, whether in the cloud, behind the firewall or a hybrid of the two. For more information, visit www.planetcrust.com or follow @Crusttech on Twitter.

Why Crust is Ideal for Not-for-Profit Organisations

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For many, either being part of something bigger than ourselves or standing up for closely held principles are important. In June 2019, Crust Technology contributed all of its software intellectual property to the Commons Conservancy, an independent open-source foundation. In doing so, we created Corteza, “The Digital Work Platform for Humanity”.

Corteza

The objective of Corteza is clear – to deliver a 100% free, open-source, self-hosted cloud platform for growing your organisation’s productivity. It enables relationships and protects the work and the privacy of all those concerned.

This effort began by producing a fully-featured alternative to Salesforce – the cloud leader in CRM – and an alternative to Slack Enterprise Messaging. All of this is presented via a unified interface on the frontend, joined up with automation on the backend. Very recently, we also released Service Solution, a self-hosted enterprise-grade alternative to Salesforce and Oracle Service Clouds.

Everything is delivered with modern, hyper-efficient code. Organisations can benefit from the impressive low-code development facilities to build their own custom apps, reducing costs and lowering time to delivery.

The publicly stated values of the Corteza project are as follows:

Public Good:

Corteza’s software and other offerings are designed and provided as a public good for the public benefit.

Open and Transparent:

Corteza’s governance and operations are open and transparent. It uses the best practices from across the not-for-profit, private and public sectors.

Diverse and Inclusive:

Corteza’s members, policies and programmes are designed to actively foster diverse, inclusive and non-discriminatory participation.

Built for Humanity:

Corteza’s software and other offerings have a real impact on people’s lives. As such, they are designed, built and provided with a strong emphasis on quality, privacy, security and usability.

Crust for the Not-for-profit sector

All Crust software is built 100% on the Corteza code-base. Professional versions of Crust software are made freely available to the not-for-profit sector, including all professional software maintenance.

On top of this, Crust is beginning to push development of Corteza’s outreach Programmes, which range from Humanitarian through Ecological to Privacy Programmes.

Delivering a standards-based public good, then constantly striving to push those standards higher is a lot of work. Being part of something bigger than us is key to the Crust team’s identity and to our brand. Since the launch of Corteza, we discovered that the more we give and the better we give, the stronger our business gets.

The Not-for-Profit sector deserves an approach to building software that is inclusive of its requirements and which ensures organisations in the sector do not fall out-of-step with developments in the private and public sectors. Crust and Corteza successfully deliver this approach, feature-rich and with ever-reducing economic barriers to entry and participation. Our low-code philosophy is central to this ethos and we go out of our way to ensure that, where coding is required, it’s limited to well-supported and inexpensive JavaScript skills.

The cherry on the cake? Crust Essential Support subscriptions are completely free-of-charge for Not-for-Profit organisations and their customer bases – subject to the condition that the organisation is fulfilling its purpose by using our software. Digitally transforming and managing your relationships with your donors, advocates and volunteers have never been easier.

Try out Crust

Are you working in a Not-for-Profit organisation? Get your free online Crust demo here.

 

 

 

Is Salesforce Copying the Crust’s Product Strategy?

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Last week brought us the news that two of the most significant players in the CRM market, Salesforce and Microsoft had struck a deal. Salesforce Marketing Cloud will soon be hosted by Microsoft Azure. At the same time Microsoft Teams, a Slack Messaging alternative, will be integrated with Salesforce Sales CRM and Service Cloud.

When we were first designing Crust’s product strategy, our research showed that Salesforce Chatter, the internal messaging system on the cloud-only platform, was the most disappointing element of its portfolio. In its place, we decided to implement a core Messaging system inspired by Slack’s architecture and feature set. This feature set is already included in our Sales CRM and Service Solution.

Why was Slack-like Messaging of such interest? At Crust, we believe that openness, consistency and standardisation of data architecture are critical to the healthy long-term functioning of a business. Cobbled-together data architectures are expensive to maintain, and it’s always the customer that pays. Crust and our community project, Corteza, avoid such complexity by default. Our Messaging can suck in data from thousands of different sources if we wish and standardise that data for use across our various applications. Try to do that with email…

At Crust, we believe that openness, consistency and standardisation of data architecture are critical to the healthy long-term functioning of a business.

It remains to be seen what Salesforce’s decision to hold hands with Microsoft means in terms of businesses’ data sovereignty. Recently, Google’s been accused of health data stockpiling, and one of the concerns is that data from one service will be used to promote others. Is it possible someday that Microsoft buys Salesforce outrightly, giving it unfettered access to all activity on the powerful trio of Salesforce, LinkedIn and Skype? That’s a lot of sensitive trading data and intellectual property, and it highlights the big question of a data grab where Microsoft may find itself wandering into antitrust territory once again.

However, let’s face it; this is all about money. The real costs of Salesforce and Microsoft Dynamics365 already border on extortionate. How much more customers can be “locked-in” by dependence on the vendors’ closed business logic implementations and hoisted with new charges remains to be seen. If history is any measure, then they usually find a way.

Crust will always aim to include market-leading features, will always provide familiar UI’s and UX and will always be 100% free and open. Our strategy to offer a robust, self-hosted alternative to Salesforce looks more aligned than ever.

So is Salesforce copying Crust’s strategies? Maybe just a little wink in our direction with their Microsoft Teams integration, but for the rest, we’re a whole lot safer and less expensive a bet 😉

Online demo

Want to check it out for yourself? Get your free online demo here.

User stories as a key project management tool

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One of the first challenges in software development is gathering clear requirements and keeping them unchanged during the implementation. Requirements documents can be lengthy and too technical.

At Crust, we implemented user stories as part of our project management and business analysis process and we acknowledged that this is a powerful way of defining the required functionalities from a user’s point of view. They reflect what a particular user needs and what value is gained from using ‘plain English’ without technicalities and implementation details.

 

A typical user story template looks like this:

As a [role], I want to [requirement] so that [benefit].

The role describes who is going to benefit from the feature. We want it to be more specific than “the user” so consequently, the first step in the process is to successfully identify all types of users involved as end consumers. In our case, these are usually, but not limited to, “CRM admins” with administrator privileges and “CRM users” with restricted access.

The requirement part briefly describes what the user wants to accomplish. The story shouldn’t be specified in too much detail and it has to reveal the perspective of the user who will benefit from the function, not the developer who will be coding it. We also try to avoid using technical terminology (e.g. we might write “I want to remember my login details” instead of “I want to store my login credentials into a cookie”.)

The benefit states why the user wants this feature and what value it brings. This part helps product owners to better prioritize the requirement and gives the development team more freedom to find innovative ways of implementation to solve the objective. If the benefit can’t be articulated, it might be a good sign the feature is not necessary.

I recommend checking out INVEST technique to validate if you’re writing efficient user stories:

  • Independent – can the story stand alone by itself?
  • Negotiable – can this story be changed or removed without impact to everything else?
  • Valuable – does this story brings value to the end-user?
  • Estimable – can you estimate the size of the story?
  • Small – is it small enough?
  • Testable – can this story be tested and verified?

From our experience, this approach empowers product discussions along with the product development team and external stakeholders. Writing user stories often saves us time as it helps us to define high-level CRM requirements without necessarily going into too many details too early. It gives us cross-team clarity on what matters most to the user – what do we need to build, for whom exactly, why and what’s the priority.

User stories are easy to define and understand so they became a standard way to summarize the functionality by both technical and non-technical team members. Instead of confusing specifications with complex terminology, we provide our clients with a requirements list that they can understand and with which they can identify. If you want to encourage the participation of non-technical team members, why not give user stories a try?

9 Reasons why Crust’s CRM Suite is the True Salesforce Alternative

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Many CRM applications claim to be an alternative to Salesforce, the cloud-only market leader, but very few can actually justify this claim. Planet Crust’s CRM Suite has been designed to be superior in many ways to Salesforce whilst delivering a competitive feature set. If you’re looking for a Salesforce alternative, here’s why Planet Crust’s CRM Suite should be the top of your list. Read more

Crust Technology Announces “Crust Service Solution”

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16 July 2019
Cork, Ireland

Crust Technology, the driving force behind the most advanced open source CRM in the world and the No. 1 private cloud alternative to Salesforce, has announced the upcoming release of Crust Service Solution.

Crust’s Service Solution will deliver the following feature set:

  • Agent console with 360 degree view of any customer
  • Advanced Case Management with integrated omni-channel communications
  • Attachments Management
  • Products Module
  • Service Level Agreement (SLA) Tracking and Monitoring
  • Knowledge Base
  • Integrated Response Templates
  • Dashboards
  • Escalation Automation
  • Scripts Module
  • Self-service Portal
  • Integration with the Corteza Application Ecosystem
  • Skills module for intelligently and automatically assigning tasks to the most appropriate staff member
  • Complete integration with Crust’s CRM
  • Mobile ready

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Why choose Crust and Corteza?

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“Because Customer and User Trust are Sacred!”

I’ve been asked a good number of times over the last few days why Crust Technology decided to donate all its software intellectual property to the Commons Conservancy Foundation and created Corteza “The Digital Work Platform for Humanity”. Why give away what many tech businesses consider to be the crown jewel in their commercial portfolio?

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Crust Technology donates Corteza, “The Digital Work Platform for Humanity”

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Date: 20 June 2019
Place: Amsterdam, Netherlands

Crust Technology (www.planetcrust.com) today announced that it is contributing all of its private cloud software infrastructure to the Commons Conservancy Foundation. The independent project will be named “Corteza” and marketed as “The Digital Work Platform for Humanity”.

A modern cloud architecture written predominantly in Golang and Vue.js, Corteza delivers powerful CRM, Urban Data Platform and Low Code Development platform for building records-based management systems.

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