Customer relationship management software platforms can allow businesses to easily access data, streamline workflow processes through automation, improve employee management, increase client satisfaction, achieve valuable insights using analytics, and much more. The CRM software solution industry is expected to reach a market value of $128.97 billion by 2028.
Although many businesses may spend large amounts of financial resources on complicated CRM systems, there are many free, open-source CRM options currently available in the market such as SuiteCRM, OroCRM, Vtiger, and Planet Crust’s CRM.
Features Open-Source CRMs Have
1) Lead Management
One of the most crucial aspects of operating and managing any successful business is effectively managing prospective and existing sales leads. Lead management is defined as the process of qualifying, analyzing, and nurturing prospective sales leads into paying customers. Therefore, CRM platforms can help businesses manage the process of acquiring new leads and moving them through the sales pipeline.
2) Contact Management
Manually keeping track of customer data and information can prove to be tedious and time-consuming. However, CRM software solutions can help your business segment and organize consumer contact information in an efficient and highly effective manner.
This will not only help your business utilize consumer data for use in future marketing efforts but will also allow you to store future contact information much more easily.
3) Reports and Dashboards
As digital technology continues to evolve, the amount of data that businesses are expected to collect, track and analyze is increasing exponentially. However, manually monitoring this data can lead to disastrous errors in the long run.
Therefore, CRM software solutions can help your business take advantage of analytic reporting tools that can produce valuable analytics and insights. These analytics and insights can then aid in effective decision-making and can provide a significant competitive advantage.
Planet Crust’s CRM software solution is equipped with powerful graphic visualization features, chart-making tools, and data-rich dashboards that can help your business obtain key organizational insights.
One of the biggest advantages of CRM software solutions is the ability to use existing performance data to predict future organizational performance. CRM software solutions can analyze existing performance data to determine if your teams are meeting future goals and objectives to refine and further develop existing business processes.
Forecasting can also help your business make more accurate and informed decisions in the long run. Studies show that businesses that utilize CRM software solutions experienced a 42% increase in sales forecast accuracy rates.
The Best Open-Source CRM Software
Planet Crust’s low-code CRM is one of the best free, open-source CRM platforms currently available in the market. Planet Crust’s CRM solution is completely customizable as well as equipped with workflow automation, data reporting features such as chart-making tools, and data-rich dashboards that can provide users with a 260-degree overview of all organizational information and much more. Get a free trial so that your business can take advantage of the various benefits of CRM software solutions today.