Sales are the ultimate purpose and end-all objective for any company or organization. However, without a sales manager, it can be extremely difficult to achieve organizational sales targets.
A sales manager is defined as a person that directs the distribution of a particular business’s products or services to clients and customers to meet previously set sales objectives and targets. Thus, they play an indispensable role in the success or failure of a business.
Sales managers are an extremely valuable aspect of any sales department. Therefore, it is essential for businesses to understand the role of a sales manager in their business’s revenue engine and overall hierarchical framework.