A content tracker is defined as a tool that can help modern businesses efficiently and accurately track the performance of their content during the production and distribution process.
Content tracking has a wide variety of benefits that modern businesses can take advantage of such as generating new ideas for future content, monitoring your business’s presence on online communication channels, monitoring the performance of created content, and much more.
Content tracking can allow your business to further optimize future content performance by determining which content marketing strategies are effective. 60% of marketers create at least one piece of content per day. Therefore, it is extremely important to track the performance of all generated online content regularly.
Why Is Content Tracking Necessary
1) Monitoring Your Business’s Online Presence
Your business will likely be required to generate and distribute online content across multiple different online platforms. However, monitoring this data manually can be extremely time-consuming, impractical, and can even lead to administrative errors that can substantially impact your business’s digital marketing strategy in the long run.
Content trackers can help your business employ web crawlers that can analyze the performance of online content on certain previously decided designated websites.
2) Measuring The Performance Of Different Types Of Content
Different types of content are meant for different online communication channels and social media platforms. However, keeping track of and accurately measuring the performance of different types of content can be highly impractical.
Therefore, content trackers can help your business automatically measure the performance of different types of content using valuable analytics such as user engagement, bounce rate, organic generated impressions, and more.
This will not only help your business understand how effective your current digital marketing strategy is but also how you can further develop content management to increase viewership and engagement.
3) Compliance and Organizational Requirements
One of the most important aspects of generating, distributing, and managing online content is ensuring that it satisfies legal and organizational usage requirements and standards.
In terms of online content, a content tracker can help your business determine which media contains copyrighted material, which permitted usage rights have expired and hence need to be renewed or removed, and watermarks. Content trackers can help ensure that all of your business’s content is aligned with your organizational message and overall branding.
Crust – Make Your Own Content Tracker
Crust’s open-source, low-code solutions can help your business build complex and high functioning content tracking software. Tracking the performance of online content can help your business monitor its online presence, measure the performance of different types of content, and ensure that generated content meets previously decided and designated compliance and organizational requirements and standards.
Crust’s low-code platform is equipped with data-rich dashboards that can provide users with a 360-degree overview of generated content, advanced chart-making tools, visual builders such as drag-and-drop editors, and much more. Try a demo so that your business can take advantage of the various benefits of content tracking using low-code solutions.