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What Is the Future Of Automation?

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Decades ago, scientists and sci-fi authors dreamt of a technology that could understand, plan and execute tasks without any human intervention. Today that dream has turned into reality. The rapid evolution of digital technology and AI has not only enabled automation in workplaces but also significantly increased its average utility levels over the last few decades.

Mckinsey estimates that automation can boost the global economy by 1.4% annually. As automation techniques continue to be integrated into professional industries, the productivity, safety, efficiency, and overall profitability quotients of office operations have experienced overwhelming growth rates. Read more

How Do You Engage a Customer?

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Every successful business owner should know that the key ingredient to an organization’s growth and survival is customer engagement. Studies have shown that fully engaged customers represent a 23% increase in share value in terms of profitability, revenue, and growth of relationships.

Customer engagement is any interaction between a consumer and an organization while using a variety of different channels. Therefore, it is vital to engage with your current and prospective customers efficiently.

To engage a customer, you must have a detailed and comprehensive customer engagement strategy and plan. A customer engagement strategy can help foster organizational growth and encourage customer loyalty. Read more

What is customer retention?

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Every company wants to grow, and an important aspect of business growth is customer retention. Just a 5% boost in customer retention can increase a company’s profits by 25% to 95%. With such high returns of investment, it is no wonder that companies are investing in the best customer retention tools and strategies they can find.

Customer retention, by definition, refers to how much power a company has over retaining its customers, i.e. making the customers come back to do business with it. A company with a high customer retention rate continues to grow and get bigger as they take in more customers. Read more