Posts

What are Metrics?

Goal-setting is a cardinal factor in the pursuit of business success. But, in the process of setting and achieving goals, there is one intermediate step that we’re too lazy to bother about: Tracking your business performance.

Performance tracking and measurement keep you abreast of your exact location in the journey to success. Not only does it help in continuous improvement, but it also helps one identify their specific strengths and weaknesses.

It is tricky to evaluate business performance data quantitatively. But, this process can be made easier by using measures called ‘Metrics.’ Different metrics help track, measure, and analyze the different aspects of an individual or organization.

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A Road Map Towards Digital Sovereignty

Digital sovereignty and privacy are becoming an increasing priority as digital and online technology continue to evolve and advance.

Digital sovereignty is defined as a geographical area’s ability to control the data, software and hardware it relies on and creates. The convergence of information has now resulted in data becoming a valuable commodity.

For individuals, digital sovereignty refers to one’s ability to own and control the handling of their data safety and privacy. Personal individual data is often collected and exploited by bigger corporations, which is unethical and an invasion of user privacy. Most users expect their country’s government to protect their digital privacy, and therefore many countries must follow a series of steps to achieve optimal digital sovereignty.

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Why do you need a CRM?

I’ve worked as both a Manager & a Sales Consultant in several different sectors including CRM Suites. My advice to any organisation considering getting a CRM is to start with the following question: What do my team need the CRM to do for them & how will it help them achieve their goals?

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