Hyper-customization is defined as the utilization of real-time organizational data analytics, machine learning, artificial intelligence technologies and other emerging technologies to customize enterprise applications and software as much as possible and improve user experiences. Hyper-customization can also refer to any business process that adapts system behavior based on user data and historical organizational information. As modern businesses continue to further customize user experiences, they will also be able to target consumer requirements and preferences more effectively.
With exponential demand for powerful enterprise applications, ISVs (Independent Software Vendors) may find themselves tackling hyper-customization much more than ever before. Even with recent advancements in mobile technology, ISVs may find it extremely difficult to meet an organization’s customization requirements using traditional application development processes. However, low-code software can help ISVs create customized enterprise applications much more efficiently.
Recent studies have shown that low-code will account for approximately 65% of application development activity by the year 2024. ISVs can not only use low-code development platforms to build more large-scale, customizable applications but also ensure that they can work seamlessly with various third-party integration platforms. Furthermore, low-code can enable ISVs to maintain complete control over the applications that they create and distribute.
How Low-Code Can Help ISVs Address Hyper-Customization:
1) Drag-and-Drop Builders
One of the key features of low-code enterprise application development platforms is the utilization of drag-and-drop interfaces. In our current data-driven business landscape, ISVs may find themselves needing to create much more enterprise applications in less time than ever before. However, this can be an extremely difficult process if conducted using traditional, manual development processes. Therefore, low-code platforms can enable ISVs to avoid manually writing long lines of repetitive code by equipping them with powerful drag-and-drop builders.
A drag-and-drop builder is defined as an application development feature that can allow ISVs to simply drag various design elements such as text, images and functions and drop them anywhere in a website’s interface. Therefore, drag-and-drop features can help ISVs build and deliver complete applications with modern user interfaces, integration, data analysis features, business logic and most importantly, hyper-customization capabilities.
Furthermore, this feature can help ISVs to easily edit, tailor and further customize applications to facilitate seamless integration.
2) Business Process Automation
Automation has a wide variety of advantages for enterprise application development. A recent study conducted by McKinsey stated that approximately 66% of businesses have piloted the automation of various business processes in one or more business functions. Automation technology initially solely focused on eliminating time-consuming, repetitive business processes that would have otherwise not required much intelligence, such as data integration or robotic process automation
However, due to growing interest in hyper-customization, automation tools can now help ISVs substantially optimize and streamline application development processes by reducing iteration testing times during enterprise application development, reducing costs of overall development, automating manual business processes and much more. Furthermore, application development automation can not only help ISVs automate various manual processes that would have otherwise had to have been performed manually by an organizational employee but can also allow developers to focus more on user customization requirements.
Business process automation tools can not only help your ISV customize various aspects of the overall application development process but can also enable your business to introduce customizable mobile notifications and features.
3) Faster Enterprise Application Development
Low-code can substantially reduce the amount of manual enterprise application development required for ISVs to create powerful enterprise applications by providing your developers with all the tools and features necessary to create a high-functioning, customized application. Through continuous updating of low-code platform technology, these tools can significantly increase development speed while ensuring the quality and safety of delivering application software. These features can enable your ISV to significantly reduce business software development and software cycles.
Furthermore, since low-code platforms can significantly reduce the length of the overall enterprise application development process, your business will be able to relocate this time and resources to improve customization features, iteration testing processes and much more.
4) Flexibility and Digital Transformation
Low-code platforms can provide ISVs with a wide variety of opportunities for flexibility in terms of whether or not they are being used to create simple or complex enterprise applications as well as their functionalities. Although low-code platforms can provide ISVs with all the configured features that a consumer may require, they can also offer substantial opportunities for flexibility and long-term digital transformation. According to a recent study conducted by IDC, investment in digital transformation initiatives is expected to reach a value of $7 trillion by the year 2023 with a CAGR (Compound Annual Growth Rate) of 18%.
Furthermore, low-code open-source development platforms can enable your ISV to constantly update, refine and improve enterprise applications as a whole. Therefore, your ISV will be able to tackle the need for hyper-customization by enabling developers to automate various time-consuming aspects of application development.
Planet Crust – Leverage Low-Code To Tackle Hyper-Customization:
With evolving market trends and changing customer expectations, modern businesses now require more powerful and specialized enterprise applications than ever before. Therefore, ISVs need to be prepared to not only produce a large output of software but also be prepared to customize enterprise applications in relevance to each user’s individual requirements and preferences. Low-code can help your ISV tackle hyper-customization by offering powerful drag-and-drop builders, automation features, facilitating faster enterprise application development, encouraging flexibility and digital transformation and much more.
Corteza, created by Planet Crust, is a 100% open-source, low-code platform that can help your ISV implement hyper-customization initiatives without utilizing a large amount of time or scarce organizational resources. Corteza is equipped with powerful features that can empower your ISV to build an unlimited number of applications, create complex workflows, connect to any record-based data to facilitate customization, integrate data from numerous applications and much more.
Try a trial now so that your ISV can take advantage of the wide variety of benefits of hyper-customization initiatives.