A content tracker is defined as a tool that can help modern businesses efficiently and accurately track the performance of their content during the production and distribution process.
Content tracking has a wide variety of benefits that modern businesses can take advantage of such as generating new ideas for future content, monitoring your business’s presence on online communication channels, monitoring the performance of created content, and much more.
Content tracking can allow your business to further optimize future content performance by determining which content marketing strategies are effective. 60% of marketers create at least one piece of content per day. Therefore, it is extremely important to track the performance of all generated online content regularly.