How Automation Can Enhance Marketing

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The world today is brimming with billions of businesses. Naturally, this means that there is an immense similarity in the services provided and the products introduced. And what separates a good product from a great product is smart and efficient marketing.

But while marketing strategies require talented individuals’ genius, the deployment of those strategies requires a smart mechanism. To make your content reach the right consumers, you need a well-oiled machine that dispenses it to the right people. That is where marketing automation comes in.

Automation can benefit marketing in numerous ways. From increasing productivity to enabling higher customer acquisition rates, automation helps increase all marketing campaigns’ overall output. Studies have shown that implementing marketing automation can result in a 14.5% increase in a company’s overall sales productivity. When used correctly, marketing automation can help your business be more responsive to customers and prospects without actually having to use manual, time-consuming communication techniques.
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What is Health Insurance Software?

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If there is an industry that does not have the liberty to make mistakes, it is the healthcare and medical insurance industry. Systematic protection of human life and overall social well-being requires a well-guarded, scientifically inept system that offers minimal room for error. That is why we need health insurance software to automate healthcare systems and increase the security and efficiency of the healthcare services they provide.

A health insurance software is a system that helps authenticate and manage consumer medical claims, process customer requirements and display this information appropriately. According to policyadvice.net, the number of people enrolled in private health insurance plans has tripled since 2004. With the increase in the favourability towards private health insurance plans, the need for health insurance software has only increased in the last few years.

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How To Create the Perfect User-Manual For an App in 4 Steps

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Mobile applications and user-friendly software have become a necessity for modern-day consumers. From lifestyle and health to academics, digital applications aid in the management of every field.

You will be surprised to know that in 2020, as much as 218 billion apps were downloaded. And this number will climb to 352 billion in 2021. Due to this overwhelming favourability towards mobile applications, most successful companies have started investing in developers and low-code solutions that allow them to produce brand-specific and customer-driven apps.

However, creating the perfect app is not enough. The responsibility for guiding your customers on making the best use of your product also falls on your shoulders. The best way to do so is by providing them with a comprehensive but simplified user manual.

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Why use HR software?

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Human resource is the most integral part of an organization. Essential to businesses for their intelligent decision-making and comprehension skills, humans come with their own set of needs and requirements. This is where HR managers come in. From ensuring employee satisfaction to performance evaluations, HR managers hold enormous responsibility on their shoulders. Time is of paramount importance to them.

HR software is used to save HRM managers’ time by enabling them to automate processes that do not require human intervention like absence tracking, time monitoring, employee feedback, holiday allowance, payroll etc. While usually repetitive tasks take as much as 73.2% of HR personnel’s time, using HR software can help eliminate this wastage. Read more

How can you create a safe workspace in 2021?

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In 2021, the whole corporate world’s reality transformed into something that hadn’t been seen before. With as much as 88% of organisations making people work from home, the coronavirus pandemic despairingly forced almost all the office workers to function in a wildly new environment. Fortunately, smart corporate offices soon adapted to this sudden shift in paradigm and became functional remotely.

However, with the steady recovery of 2021 and the promise of cures and vaccines, the pre-covid normalcy is said to return. So, many employees will return back to their offices. And thankfully, with the technological power we command right now, only a few easy steps can guarantee a safe working environment in the near future. Read more

Who develops apps?

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Unique customer experience on the company’s apps and the website is equally important to customer satisfaction as the product itself. Having functional apps for your business can not only enhance your brand visibility but also reflect on your sales. A study by SmartInsight suggests that tablets have the highest ‘add to cart’ rates at 8.58%. With custom applications being an integral part of the process, more and more companies have started investing in app development. But, who exactly develops apps?

Basically, there are two kinds of app developers: traditional developers and citizen developers. While traditional coders conjure the source code from scratch, citizen developers use low-code or no-code software to create apps with minimal coding knowledge. Both types of app development methods come with their own sets of pros and cons. Read more

What does an HR department do?

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Even with the sudden surge in automation and machine learning, human resource still remain an indispensable part of organizations. With only 14% of departments daring to invest in artificial intelligence, humans continue to be at the centre of all corporate functions and emotional intelligence continues to be one of the most influential features of employee management.

The HR approach operates on the notion that employees are more than just workers. They have their own sets of challenges, aspirations and motivations to cater to. This brings in the need for a department dedicated to managing these needs and aspirations and if possible, use them for the benefit of the employee and the company.

The HR department of a company is dedicated to catering to the needs and aspirations of the employees. It manages the time schedules, delegates work and makes decisions about disciplinary actions. Along with general human resource management, the HR department has the following functions:

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What is a tree menu?

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An application is of no use if it takes hours for the users to find the content they need. With 94% of consumers demanding easy navigation on websites, instant navigation options are crucial for having successful apps and websites. Thankfully, digital menus eliminate this crippling need to scroll through lines of data to find the content and tools you need. Holding paramount importance in data organization, menus can be of any structure depending upon the type of software you are using.

A tree menu is a menu type that follows a hierarchical structure of data presentation. It enables you to categorize data items based on the kind of tasks, products, functions etc. In the apps you create with a low-code platform, you can add, modify and customize these categories and subcategories by editing records and pages. Read more

What is a Kanban Board?

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Workflow modelling and automation is the future of process management in the corporate world. But, the first step to automation strategy is visualization and planning. This is where a Kanban Board comes in.

An enormously efficient tool for workforce planning and execution, kanban boards also serve as powerful communication tools. They can increase team productivity, eliminate time-wastage and enhance the overall efficiency in an organization.

A kanban board is a project management system that allows you to visualise office processes. For humans, 90% of the information that the brain receives is visual. Hence, kanban boards capitalize on this concept and offer visual cards, columns and other technological cues in the form of communication tools.

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What is the Difference Between the Low-Code and No-Code Platforms?

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The main difference between Low-Code and No-Code Platforms is that in Low-Code platforms you can use code in certain areas, giving you more flexibility and power. So, let’s dive into each platform with some more details.

Technology lies at the crux of the 21st-century world. No sector can survive without the means of digitization. Technology plays a key role in global businesses that are moving towards digital transformation. It is a crucial task for companies to make perfect choices about their technology stack for business. One of the vital aspects of this digital transformation is application development. That’s where low-code and no-code application development platforms play an important role. Read more