Hyper-customization is defined as the utilization of real-time organizational data analytics, machine learning, artificial intelligence technologies and other emerging technologies to customize enterprise applications and software as much as possible and improve user experiences. Hyper-customization can also refer to any business process that adapts system behavior based on user data and historical organizational information. As modern businesses continue to further customize user experiences, they will also be able to target consumer requirements and preferences more effectively.

With exponential demand for powerful enterprise applications, ISVs (Independent Software Vendors) may find themselves tackling hyper-customization much more than ever before. Even with recent advancements in mobile technology, ISVs may find it extremely difficult to meet an organization’s customization requirements using traditional application development processes. However, low-code software can help ISVs create customized enterprise applications much more efficiently.

Recent studies have shown that low-code will account for approximately 65% of application development activity by the year 2024. ISVs can not only use low-code development platforms to build more large-scale, customizable applications but also ensure that they can work seamlessly with various third-party integration platforms. Furthermore, low-code can enable ISVs to maintain complete control over the applications that they create and distribute.

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